The blog world is in the middle of a full-on shitstorm about Trent Lott's wistful remembrances of segregation at Strom Thurmond's birthday party. Pretty much every blogger is furious and disgusted. Lott has been vigorously denounced by every side of the spectrum, with the exception of the toad-like
Robert Novak and the cowardly
Tom Daschle. (In addition to
Atrios,
Instapundit and
Josh Marshall, I especially liked
Alex Whitlock's heartfelt response, and
Virginia Postrel said exactly what I was thinking.)
But the mainstream media has been curiously slow to report on this story. Yesterday afternoon, out of curiousity, I asked two intelligent, well-informed co-workers if they had heard anything about Trent Lott recently. One is conservative and the other is fairly liberal. Neither had heard a thing. With the exception of the
loathsome Robert Novak, we all agree that the near-total silence of the “liberal media” for four days is awfully curious.
So yeah. What’s up with that?
(I’m sitting in the back of the class doing my best Horshack imitation. "OOH! OOH OOH! OOH OOH!"*)
Here’s my take- Al Gore, media critic, is right. I take two lessons out of this:
The American mainstream media ain't liberal. With its intiable appetite for content, the mainstream media is
reactive. (I have a good friend who works in PR. I once shared with him the statistic that I had heard that 40% of the average newspaper comes directly from PR companies. He immediately said, "Oh, at least!")
And to people like me, the media often looks pretty damn conservative, because it often gets fed by the unabashed conservative media. The Mighty Wurlitzer of Fox News, talk radio, the Washington Times, the New York Post and the Wall Street Journal editorial page are tremendously good at placing their stories into the mainstream press. Republicans have a much, much louder megaphone with which to inject their stories into the mass media. The media will print it in a typically "balanced" fashion- "Republicans say the Bush tax plan will help the middle class, Democrats disagree, and our head's all a'twitter trying to figure out who's correct". But in the end, Republicans have gotten their story out there.
The Daily Howler has been on this theme for a while- the RNC has had tremendous success in injecting its memes into the mass media. For example, Governor Bush performed poorly on Andy Hiller's pop quiz about world leaders. In response, Karen Hughes said, "The person who is running for president is seeking to be the leader of the free world,
not a Jeopardy! contestant. I would venture to guess that 99.9 percent of most Americans and probably most candidates could not answer who is the president of Chechnya.” Within a few days, the press corps had widely dismissed the "pop quiz." It was called "gotcha journalism" by Fred Barnes, Juan Williams, Deborah Orin, Al Hunt, Andrea Mitchell and Martin Schram, Jim Lehrer, Antony Sabato, Jeff Birnbaum, Robert "Waste of Skin" Novak and Tucker Carlson.
In the next few days, the following journalists and political analysts scolded Andy Hiller and dismissed the importance of the quiz specifically using the word "Jeopardy":
Larry Sabato: "We're electing a president, not a Jeopardy! champ.”
Morton Kondracke: "He would fail at Jeopardy!, right? He might be in third place on a game show."
Jim Lehrer: "Jeopardy! questions"
Robert "Virus on Legs" Novak: "The real problem is that winning Jeopardy! games and leading the nation require different skills.”
Clarence Page
Howard Kurtz
Michael Barone
Andrea Mitchell
We can argue about whether they were right or wrong, but it sure does look like they got their talking points from a common source. Same thing for the "
invented the internet" story, and so on. When the RNC needs a little help creating spin,
who they gonna call?
I know that the DNC blasts out press releases to the media, too. But if the DNC wants to hear a "yes, sir!" from the mainstream media, where the hell do they go? Yeah, there's these two guys on "Crossfire", and Paul Krugman may say something. The New Republic may or may not say something, depending on if they hate Democrats this week. But there is no channel and no newspaper that will keep up the drumbeat. (The DNC doesn't give a shit about Augusta, by the way.) Compare the attention paid to Gore's claims about his dog's drugs and
Bush's failure to show up for National Guard duty for a year. I've asked any number of intelligent people about Bush's desertion; people who are aware of it are exceedingly rare.
Lesson the Second. As of Tuesday, Trent Lott's statement became a big story, and it looks like it's getting bigger. We'll never really know why it turned around. Maybe it's blogs. Maybe the media was holding out for next week's cycle.
I think that it was Al Gore. I think that it took a prominent member of the opposition to offer a vigorous soundbite to inject it into the media. (Sorry, Jesse Jackson doesn't count.) If the Democrats don't care about this, Howard Kurtz might figure, why should I risk offending my sources?
The Democrats need to make a damn fuss if they want their points in the media. Democrats can get their talking points into the media, but it isn't as easy as blast-faxing them out. (Not the the DNC
even tried on this issue.) It’s no coincidence that Tom Daschle got a lot of coverage for saying that it was outrageous for Bush to say the Senate wasn’t interested in national security. It’s no coincidence that this coverage actually managed to make the administration issue something resembling an apology. What
is amazing is that Daschle didn’t learn anything from this experience.
As a minority party, we need more fewer Tom Daschles and more Al Gores.
* Incidentally, out of all the horrible TV shows to get a movie, why not “Welcome Back, Kotter”? I’m not saying I want to see it, I'm just saying.